NASHVILLE, TENN. (May 29, 2019) – BIG LOUD is pleased to announce the promotion of influential young executive LLOYD AUR NORMAN, who today (5/29) rises to the high-impact role of VP OF SPECIAL PROJECTS & STRATEGIC MANAGEMENT. Reach Norman here.
Norman’s new role will be well suited to the innovative talent. After joining the Big Loud team in 2014 Norman was promoted to VP of Creative & Digital just last year, making immediate contributions to the label and management roster’s ongoing success with stars like Florida Georgia Line, HARDY, Chris Lane, Jake Owen, Morgan Wallen, and more.
As Big Loud’s new VP OF SPECIAL PROJECTS & STRATEGIC MANAGEMENT, Norman will now be tasked with overseeing and executing top-level initiatives integral to the firm’s continued success, including ambitious plays in original content, technology, investments, management, creative strategy and Big Loud’s growth in the broader entertainment landscape. Norman will be responsible for everything from the roster’s attention-grabbing music videos to behind-the-scenes research on potential investments, and especially for identifying new opportunities for Big Loud clients in emerging media, film and TV, cross-genre collaborations and more.
“As Big Loud continues to grow, and expand into new areas of the entertainment business, we saw the need for a Special Projects Division,” says Big Loud partner Chief Zaruk. “There is no one better to have at the helm than Lloyd. He is always pushing the boundaries creatively and will now have the opportunity to launch exciting ventures that elevate the Big Loud brand through this new division. We can’t wait to see all that is to come!”
In conjunction with Norman’s ascension, Big Loud’s TORI JOHNSON will take over as the SENIOR DIRECTOR OF CREATIVE & DIGITAL. The rising industry talent will lead the company’s six-person creative and digital department, and can be reached here. KILEY DONOHOE moves up to DIGITAL MARKETING MANAGER and CALEB DONATO officially joins as CREATIVE MEDIA PRODUCER. Reach Donohoe here and Donato here.
Big Loud was founded as a partnership between Craig Wiseman, Seth England, Chief Zaruk, and Joey Moi, four industry veterans with a vision to bring song publishing, artist development, management, production, and promotion under one roof. The organization scored its first win when it helped launch the career of Florida Georgia Line – one of the most successful Country duos in history – and in 2015 the partners expanded their firm with the creation of Big Loud Records, led by Clay Hunnicutt.